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Instrument Manufacturers' Web Sites Study

Enter to Win 1 of 10 USB Flash Drives!

We are a marketing research firm.  We are currently conducting a study concerning the Web sites of manufacturers of Analytical and/or Life Science Instruments. This study is completely confidential.  No sales representative will contact you.  Please complete this survey by March 1, 2006. To thank you for your assistance, we will enter your name in a drawing for 1 of 10 USB Flash Drives.


1.  Do you use or direct the use of analytical and/or life science instruments?  Mark only one.
Yes, I use analytical and/or life science instruments
Yes, I direct the use of analytical and/or life science instruments
Yes, I use and direct the use of analytical and/or life science instruments
No, I do not use or direct the use of analytical and/or life science instruments


If you marked "No", do not complete the survey.


2.  Which of the following products do have in your laboratory?  Mark the number for each type. 

  Number of Instruments
1 2 3 4 5 6 7 8 9 10 11-15 16-20 >20
AA
Capillary Electrophoresis
Clinical analyzer
Electrophoresis
Fluorescence
FT-IR
GC
GC-MS
HPLC
LC-MS
Ion Chromatograph
ICP
ICP-MS
TOF-MS
MS-MS
Centrifuge
Microcentrifuge
NIR
NMR
PCR Thermal Cycler
RT-PCR
Protein Sequencer
Protein Synthesizer
DNA Sequencer
DNA Synthesizer
Thermal Analyzer
TOC
UV/Visible Spectrophotometer
X-ray
Other (specify)
 



3.  Where do you have access to the Internet?  Mark only one.
At work
At home
Both at work and at home


4.  How frequently do you visit Web sites for manufacturers of analytical and/or life science instruments?  Mark only one.
Daily
Several times a week
Weekly
Several times a month
Infrequently
Never


5.  When considering why you don't use manufacturers' Web sites more frequently, rate each of the following for its importance.  Mark one per line.

  Very
Important
10
9 8 7 6 5 4 3 2 Not
Important
1
Limited access to the Web
Web sites are difficult to navigate
Not enough information on the
manufacturers' Web sites
Information is poorly organized
It is easier and faster to make a
telephone call
Other (specify)
 



6.  How important are each of the following to be included on the Web site of manufacturers of analytical and/or life science instruments that you use?  Mark one per line.

  Very
Important
10
9 8 7 6 5 4 3 2 Not
Important
1
General Information
Product information (Brochures/
Technical Data Sheets)
Application information
Instrument configurations
Demonstrations of instruments and software
Part numbers and descriptions of
accessories and consumables
Training course, seminar and event schedule
Contact the manufacturer by e-mail
Company information - location and
telephone numbers
Other (specify)
 





  Very
Important
10
9 8 7 6 5 4 3 2 Not
Important
1
Service Information
Operating tips
Frequently asked questions (FAQs)
Troubleshooting topics, tips and trees
Part number/description for
repair/replacement parts
End-of-support information
Videos for installation and maintenance
Arranging for a service call
Ability to review and renew a contract
Downloads/Software updates/Utilities
Warranty information
Other (specify)
 





  Very
Important
10
9 8 7 6 5 4 3 2 Not
Important
1
Ordering Information
Request a quotation online
Create your own quotation online
Online ordering of instruments
and accessories
Online ordering of parts and
consumables
Check status of an order
Request a sales call
Other (specify)
 



7.  How important is it that the following capabilities are included in Instrument Manufacturers' Web sites?  Mark one per line.

  Very
Important
10
9 8 7 6 5 4 3 2 Not
Important
1
Web site Capabilities
Online training
Online seminars
Online User Forums/Communities
Chat rooms
"Ask the Expert"
Other (specify)  



8.  Do you receive e-mails from any analytical/life science instrument manufacturers today?
Yes
No ( skip to question 10)


9.  If you said YES YOU DO receive e-mails from analytical/life science instrument manufacturers, did you ask to receive these e-mails?
Yes, I requested e-mails (Opt In) AND I selected the types of information that I wanted to see.
Yes, I requested e-mail (Opt In) BUT I was not asked what specific information that I wanted to see.
No, I did not request e-mails (Opt In) but I receive e-mails anyway.


10.  If you said NO YOU DO NOT receive e-mails, were you asked and declined or were you never asked?
They asked and I declined (Opt Out)
They never asked but I would be interested in receiving information by e-mail
They never asked and I don't want to get e-mails
Other (specify)  



11.  What is your PRIMARY method of contact for analytical/life science instrument manufacturers for each of the following needs? Mark one per line.

  PRIMARY METHOD TODAY
Go to the
Manufacturer's
Web site
Contact
the sales or
service rep
Phone
the
Manufacturer
Send an
e-mail to the
Manufacturer
Get product information
Order a product/accessories
Order consumables/parts
Order administration
Application information
Installation information
Repair/service information
Technical support
Other (specify)  



12.  What is your PREFERRED method of contact for analytical/life science instrument manufacturers for each of the following needs? Mark one per line.

  PREFFERED METHOD TODAY
Go to the
Manufacturer's
Web site
Contact
the sales or
service rep
Phone
the
Manufacturer
Send an
e-mail to the
Manufacturer
Get product information
Order a product/accessories
Order consumables/parts
Order administration
Application information
Installation information
Repair/service information
Technical support
Other (specify)  



13.  For the analytical/life science instrument manufacturers' Web sites that you use, rate their Web sites on the following items?  You can rate up to 3 manufacturers. 


Please select a manufacturer from the list to rate for their Web site.


If you do not see a manufacturer on this list, enter the other manufacturer below on your 3rd Manufacturer rating.


How do you rate this manufacturer on the following aspects of their Web site?  Mark one per line.  If this aspect of the Web site does not apply to you, mark NA.

  Excellent
10
9 8 7 6 5 4 3 2 Poor
1
Not
Applicable
Product information
Service information
Ability to order online
Order tracking/administration
Ease of navigation of the Web site
Search capability
Organization of information
Ability to find information easily
Other (specify)